Feeds:
Posts
Comments

Archive for the ‘Funny Motivational Speaker’ Category

For those in the corporate world who have to travel to earn their pay, many times we find ourselves in the presence of unpleasant people.

From plane trips to restaurants to meetings or events, an occasional rude person expresses his or her discomfort at something we may have said or should have said or did or didn’t do.

Sometimes their unhappiness is expressed by a few choice words, a nasty look, or – if we are driving and someone feels we are not driving fast enough – the mere dexterity of their fingers communicates the message. Hopefully, you don’t feel compelled to respond to this form of communication, other insults or goofy looks that others throw your way. It’s easy to respond; however, it’s more challenging – if not rewarding – to not respond. The next time you get the urge to respond, remember this story:

Buddha was once asked by his disciples why he didn’t respond to the insults that others would cast toward him. Buddha said, “Imagine what would happen if someone placed a gift at your feet and you chose to ignore it. Or someone sent you a letter and you did not open it.” The disciples answered that it would be returned to the original owner. Buddha responded with one word, “Exactly.”

Just let the anger or insult from another person pass you by, and, like a boomerang, it will have to go back to its owner. That is the one of the best and quickest ways to deal with mean people.

©2014BobGarner – See how these corporations brought the WOW factor to their eventshttp://tinyurl.com/62u2u2y

Advertisements

Read Full Post »

SWAG (which stands for the “Stuff We All Get”) at trade shows is enormous, yet it serves a purpose. While it can aid in getting attendees to stop by your booth, help initiate discussions, or be used as a “thank you” for coming to the booth, the main purpose is to help remind attendees about your booth and product/service after the show. In other words, it’s about post-show mind share.

Like much advertising/promotion (which is what SWAG is), some companies over-think it, some under-think it, and some don’t put any thought into it at all. With nearly 30 years of experience at trade shows for companies that range from small to Global 100 corporations, here are the most common groups and some tips to more effectively utilize the power of SWAG.

The Over-Thinkers:
It’s wonderful when an exhibit has a theme, and tying your give-away into your theme can be neat. However, primarily the people who will be aware of a booth “theme” are those who created it and possibly those who are working the booth. Attendees may notice, but they actually don’t care nor will they remember your theme.

What is most important on a giveaway is your logo and website. If you choose to have your slogan, that’s fine, too. But, keep in mind, instead of fussing over the tie-in to your theme – spend that time looking for a giveaway that will be something an attendee will actually want to take home. Any giveaway can be customized with your theme, but remember, unless it’s your slogan mark, they won’t remember your theme. Instead, focus on obtaining some SWAG that is eye-catching, interesting, fun or useful.

The Under-Thinkers:
Every year, a “new” giveaway is born and the under-thinkers jump on it not only because someone said it was new, but also because it’s an easy decision. Never mind that a bunch of other exhibits will have the same giveaway or that, as marketers, a little creativity is a good thing to use.

This group is the polar opposite of the over-thinkers and will put little thought into choosing a giveaway. Like the over-thinkers, you need to spend some time researching not the “latest and greatest,” but what would be appealing to your particular audience at the show. Think about what YOU would like to bring home or to the office.

The giveaway doesn’t have to be super expensive. There are many inexpensive, creative, eye-catching giveaways out there. You just need to do some research. As mentioned, it shouldn’t have tons of copy on it, a list of products, etc. It’s not a brochure; it’s SWAG. Keep it short and simple.

The Not-At All Thinkers:
This group usually consists of those who refuse to give away free stuff, because they don’t want a bunch of free loaders stopping by the booth. This group can also contain those who actually think that attendees don’t want free stuff!

Unless you have the hottest and latest product/service at the show, you are deluding yourself to think that your service/product is enough to entice potential customers from walking by your booth. True, some of your current customers may stop by, right before they go to your competitor’s booth that has giveaways. While they’re there, your competition can now chat with them, while you stand in your booth and check your email for the 30th time. You may get a few new attendees to drop in, but what’s the incentive?

While you will get the “tire kickers,” keep in mind that just because an attendee approaches your booth because of the free stuff, doesn’t mean they couldn’t necessarily be a good prospect. As mentioned, free stuff – if used properly in the booth – can aid in initiating conversations with reps.

Additionally, everyone likes free stuff; they just don’t like free junk or more of the same stuff that everyone else is giving away. I have been to countless high-level executive trade shows, and when we had a good giveaway, the “suits” take it. When you have a fun, unique or useful giveaway, attendees take it.

What I also find interesting about the last two groups of thinkers is that they spend a lot of time discussing signage, videos and booth design or money to sponsor the big party, a lunch or a banner and spend little to no money or time on choosing an object that an attendee can take back to his/her office or home with their company name/brand on it.

It’s highly unlikely that attendees will remember the look or design of your booth, your signs, your video or what company paid for lunch. But, when they take a piece of cool SWAG back home or to the office… now you have some mind share. It not only reminds them about your company, but, if it’s a neat giveaway, they talk about it with others back at work. It sits there on the desk or at home as a reminder of your company. That’s mind share; that’s power!

Therefore, in addition to the aforementioned benefits of using giveaways to initiate conversations or as a “thank you” for stopping at the trade show, some thought should be used when choosing your giveaways. Remember, SWAG is a small piece of advertising that gives an exhibitor the opportunity to provide current or potential customers with some mind share, after the event is over. And in today’s competitive business world … that’s the power of SWAG.

Bob Garner has nearly 30 years of experience as not only a trade show magician, but also as a consultant to many of his Fortune 1000 corporations on sales performance and trade show ROI. To see how you can increase your trade show ROI, watch his trade show magicians video.

©2013 Bob Garner. All Rights Reserved. Feel free to post this article, but please use my byline and resource box. Thank you.

Read Full Post »

Like cold calling, emails focused on potential customers are referred to as “cold emails.” Sometimes, no matter how hard you try, it’s difficult to get prospective customers to open and read those emails. Here are a few tips that may help to increase your open and read rate of cold emails.

1) The Subject Line:
Authors, writers and publishers spend enormous time creating their titles. Why? Because they know that the main reason people buy books, read articles, or click on news content is the title. Spend time on creating a subject line that catches your potential customer’s interest. It needs to be concise and should summarize your email.

2) The Funnel:
From an internet marketing standpoint, view your email as the beginning of the sales funnel. The email should be brief and succinctly diagnose a potential customer’s problem or concern; provide a solution and a way for that customer to find out how they can solve that problem, or provide the proper links to find that solution. In other words, don’t send them to your home page. Take them directly to the page where you provide your services or answers to that particular problem. It is also beneficial to have a short video at the top of that page that restates their concern and provides some solutions or ideas to solve the problem and why they need to read your copy on the page.

3) Research:
It always helps to do some extra research on your potential customer. In addition to viewing their sites, see if your customer has personally written any blogs or articles. Read what they have written. If appropriate, you can send an email to them about their article or blog and a comment. Make sure that you have the signature box of your email filled out properly, with a website and a call to action to view that site. Example: Look who helped XYZ Company increase their sales closing by 20% – (add site link).

4) LinkedIn:
A little LinkedIn research goes along way. I assume you have targeted your potential customers, so linking up with them is a good idea. Also, see if they belong to any groups. Check out their participation level and if they participate, join that group and comment after them. (As with the comments on blogs and articles, make sure that what you say has merit and is not a blatant attempt to win favor. Phony never works.)

5) Value Add:
You can also offer a free ebook, white paper or video in your email subject line. For example, if your market is branding, you might use a subject line with a value add such as “Get your customers to think of you first – 7 tips video!” Lead with that in the subject line and just have them click to read or view the video. (Do not use an attachment, as many people will not open attachments.) Make sure you always put a call-to-action in any value add. Remember, if the subject line and your value add fits in with their need, they are more likely to open it, read it, view it and take action.

6) Follow-Up:
Either via an auto-responder or your own little typing fingers, follow up in a day or two with an email stating “Hope you read our 7 tips to get your customers to think of your first. If not, you can view it here (add link).” “At XYZ company, we specialize in….” Here is where you can provide further information on how your company can solve your customer’s problems and provide links, as well as the link to the page that offers your service (with the video) in this email. Chances are they will view the video first and then read your white paper. (Again, take time creating your subject line for this email.)

7) Patience:
Like hammering a nail, if you keep at it, eventually you drive it home. As you know, the competition for the eyeballs of potential customers is fierce. By doing a little extra work on your subject line, funnel, content, value adds and follow-up, you will, undoubtedly, be doing more than most of your competition. That little extra work is what will help you stand out in the minds of your potential customers and, eventually, get them to open and read your cold emails.

Bob Garner is a modern day rags-to-riches entrepreneur who helps people turn their dreams and goals into reality. As an entertaining motivational speaker, he speaks to the audiences of Fortune 1000 corporations on personal and professional development. He is also an author and syndicated writer.

©2013 Bob Garner. All Rights Reserved. Feel free to post this article, but please use my byline and resource box. Thank you.

Read Full Post »

Ever have an idea, but slammed the door on it saying, “That won’t work” or “That’s crazy”? As children, we were taught and actually encouraged to be creative.

Strangely enough, as we continue through the educational process, creativity becomes discouraged. We are encouraged to “think outside of the box,” as long as we remain enclosed in a “larger box.” (By the “larger box,” I mean the box where we are not to “ rock the boat,” “question the status quo,” etc.)

This “box within a box” style of creativity continues through our working years. Many employers will say that they want their employees to be more creative, when it comes to selling products or services, finding solutions to customer’s problems or building better teams, yet many of the ideas that employees offer are shot down, faster than you can blink.

Occasionally, a good idea is let through the door, and – as the writer and inventor Arthur C. Clarke put forth – those new ideas will pass through three periods. The first being “It can’t be done.” The second, “It probably can be done, but it’s not worth doing,” and the third, “I knew it was a good idea all along!” (If you’re in corporate, that should ring a bell!)

While others can slam the door on our ideas, oftentimes we do it ourselves, before anyone else has the opportunity. From negativity and self-doubt to poor planning and unrealistic time frames, we can kill our own ideas, instead of following a few steps to allow our ideas to take root and grow.

With that said, here are a few tips to help you open the door to your ideas – and let them grow:

Keep a Notebook Handy:
While this sounds elementary, have you ever had an idea and then scrambled around for a piece of paper on which to write it down? Perhaps you had an idea, thought you would remember it and then later, while trying to remember it, you couldn’t. The English philosopher Sir Francis Bacon once said, “Write down the thoughts of the moment. Those that come unsought for are commonly the most valuable.” So, take a tip from Sir Bacon and write down your ideas.

Time to Contemplate:
When you can find a quiet moment, review your ideas. Let your brain chew on them, and see how you inwardly feel about your idea. Have a conversation with yourself. Ask yourself questions. Write out the pros and cons to your ideas and study them. Make sure to avoid the knee-jerk responses of negativity that can arise. (Remember a quote from Albert Einstein, “If at first the idea is not absurd, then there is no hope for it.”) View your idea with an open mind, never forgetting that (usually) if you were given the idea – you were also given the way to make it a reality.

From Idea to Reality:
If after your self-conversation, you view that your idea is viable, write down some steps that you should take to turn that idea into reality. Don’t be too specific, just a few basic steps. Picasso attested that one should have an idea of what one wanted to do, but it should be a vague idea. Look at the basic steps and choose the most logical first step and then act on it. Don’t set up time frames that will force you to move fast or deadlines that are impossible to meet. Just let your idea flow and grow on its own. As you move forward, adjust accordingly. Sometimes one idea leads to another better idea, so you dismiss the first idea and move on to the next.

What is important to remember is that when you act on your idea, you step out of the “herd mentality” that most people have. The masses have never developed or created anything. Progress happens when individuals take ideas and move on them. As a funny motivational speaker, I’ve always appreciated the wisdom of entrepreneur and author Jim Rohn who once stated, “Ideas can be life-changing. Sometimes all you need to open the door is just one more good idea.” Follow these three tips to open the door to your ideas.

A funny motivational speaker and funny motivational keynote speaker, Bob is known for his creative way of reinforcing specific points in his presentations with entertainment. Additionally, Bob is an author and syndicated writer on personal and professional development. His new Twitter site offers tweets on abundance, peace, happiness and success – go to @Abundancefaucet.

©2013 Bob Garner. All Rights Reserved. Feel free to post this article, but please use my byline and resource box. Thank you.

Read Full Post »

How many times have you sat down on a plane and ignored the person next to you? I admit I have, but am glad that I no longer do.  What changed me was a serendipitous meeting with a chief editor from a prestigious magazine that not only provided a wonderful business opportunity, but also a new friend.

If you have ever had a serendipitous meeting with someone that benefited your life, please comment and share below in the comment section. Check out his view of our meeting in this blog: http://goo.gl/Srm0W

LifeScienceLeader Logo web

Read Full Post »

If a brain surgeon were going to perform a delicate operation on your brain, perfection and precision would be highly appreciated. However, as the brain surgeon would tell you, (and as you will note in all the hospital forms that you have to sign,) neither perfection nor precision is absolutely guaranteed.

Perfection in doing anything is very difficult to obtain. Striving for perfection in trying to achieve your personal goal or work objective is not only difficult to obtain, but also unnecessary. What is necessary is striving for excellence and progress.

There is a subtle, yet important, difference between excellence and perfection. Excellence means doing the very best that you possibly can at all times. For work objectives, that means showing up on time for appointments, providing your customers with outstanding customer service, keeping your promises, and so on. For personal goals, that might mean a variety of things which you know you have to do in order for your goal to be achieved.

Striving for perfection in both your personal goals and work objectives means constantly stressing over whether or not you have done the best that you could do, compulsively anguishing over details, fixating on minutia, and analyzing and reanalyzing all of your decisions, etc.

The need for perfection stems primarily from having a fear of making a mistake or the fear of being looked upon as a failure. Both of these fears are feelings, and as I say in my seminars, “Feelings can be changed and whatever can be changed can be controlled.”

Here are a few steps to help you control your fears and strive for excellence, not perfection:

1) Study Successful People: Ask yourself if they reached their goals or objectives without ever making a mistake or without ever having failed. Every successful person has made a “ton” of mistakes and failed many times.
 
As a corporate motivational speaker, I have read hundreds of books on the lives of successful people and I can’t recall any that were “overly” concerned with details. In fact, a book called, “Profiles of Genius” (Prometheus Books, 1993) featured a study on 13 creative men who changed the world. Not one of these men suffered from “paralysis of analysis.” They were not micro-managers. Instead, they were all risk takers and macro-managers who weren’t bothered by mistakes or failure and had flexible plans and strategies. Mistakes and failing are how you learn, and the willingness to keep going is what makes people successful.  
 
2) Evaluate Goals or Objectives: Are you trying to accomplish too much at one time? Are you more concerned as to how you will appear to others, as opposed to focusing on the next step of your plan?
 
If you are more concerned with how you will appear to others, as opposed to focusing on your next step in your plan, you are too concerned with others opinions, which is a complete waste of time and energy. Yes, with work, you may need your boss or customer to like what you do; however, if you are doing your best and striving for excellence, how can they justly complain? If they do, you can go and rework your plan. If they still complain, you either have a whiny customer that you’d be better off without or a whiny boss, which you also would be better off without.
 
As for your goals, how can anyone judge you or your goal, until you have achieved that goal? People wait until a book has been completely written or a painting has been totally finished before either is judged, so why should your goal be any different? 
 
3) Pride in Your Work: Have pride in your work or your goal, but don’t invest your entire ego in it and expect others to give you a standing ovation. If you are striving for excellence and have achieved your goal or work objective, step back and congratulate yourself quietly. Sure, we all need to be patted on the back and told that we did a good job. However, the most important person to tell you that you have done a good job… is you!
 
Unless you’re operating on someone’s brain or performing some other life-saving task, perfection is always appreciated, but it is not guaranteed. In most cases, perfection is not required – only excellence and progress. Excellence comes from doing the best that you possibly can every time; making sure that you aren’t trying to do too much: discharging your concern with regard to others judgments, and keeping your self-esteem high, while releasing the need for others to boost your ego. Progress comes from accepting the fact that mistakes will happen and that you may fail from time-to-time. Learning from those mistakes or failures is wisdom.

Bob Garner is a funny motivational speaker who also provides corporate event entertainment with a message. He is a syndicated writer and author.

©2013 Bob Garner. All Rights Reserved. Feel free to post this article, but please use my byline and resource box. Thank you.

Read Full Post »

A reflection on Reagan from a guy who sat behind him at church

When I lived in the Los Angeles area, I often attended Bel-Air Presbyterian Church. I wasn’t Presbyterian (my wife was at the time), but I knew that President Reagan and his wife attended this church, after he left office. My wife had met Reagan when he was in office. She was a professional singer and had a Command Performance for him that was simulcast on PBS. I always admired Reagan, so I wanted to meet him.

I remember walking into this beautiful church and trying to figure out where Reagan would sit, if he showed up. I looked over the pews and found one with two cardboard signs that read “RR” and “NR.” Bingo! In the pew behind the one with the “RR” was another cardboard sign that read “SS,” which I knew was secret service, so I sat down next to that sign.

A few minutes before service started, there was a flush of activity and then a large man entered the main door, looked around, stepped aside – and in walked Reagan and Nancy. The place would go crazy. Reagan and Nancy would wave and say “Hello” to people and then they sat down in the pew in front of me. I thought I would pass out.

Then members of the congregation would come up for photos, handing babies over to be held, etc. They both handled this onslaught with grace. On that day, I leaned over the pew and said to Reagan, “Mr. President, I enjoyed your autobiography.” I got no response. I said it again, and still got no response. Then Nancy looked at me and said, “Oh, he can’t hear you.” She jabbed her elbow into his side and said, “Ron, he liked your book,” to which Reagan then turned around and we had a lovely conversation.

After that first meeting, I spoke to one of the pastors at the church and commented on how “cool” it was to meet Reagan. The pastor told me that Reagan was a good member of the church and that he did so much for so many people that never got reported.

He told me that both Reagan and Nancy would participate in a number of programs such as the “Secret Santa” drives and deliver food and gifts to the less fortunate; he would visit with people who sent him letters or spoke with him and was quick to whip out his checkbook to help someone, as well as provide inspiration and guidance when asked.

Reagan lived by the tenant of “Do unto others,” as well as the saying “To much has been given, much is expected.” While some treated him with disdain, he treated people with dignity and compassion. Even though nothing is really expected from an ex-President, he knew that he had been given/earned a place in history as a leader and undoubtedly felt that in that position, his duty was to give what he could. To those whom he visited with food and gifts and those who asked for and received monetary aid or words of comfort, Reagan will
never be forgotten.

Quietly, without media coverage or publicity, Reagan changed the lives of those he met and helped. And whether you liked his policies when he was President or not, you can’t argue with a changed life.

©2013 Bob Garner. All Rights Reserved. Feel free to post this article, but please use my byline.

Read Full Post »

Older Posts »

%d bloggers like this: