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Archive for the ‘Selling Tips and Strategies’ Category

What's-Really-Your-PassionAn executive once said, “There is nothing wrong with wanting to make money. However, it should not be the sole objective. The end goal should be to provide a service or product that people need.”

No matter what your passion is in life, should you decide to turn that passion into reality, the end goal must go beyond just making money – it can solve a problem, provide enjoyment or peace, make life easier, etc. And, it’s not as hard as you might imagine.

For example, say your passion is pottery. The product that you will create will satisfy the need of those who enjoy the beauty of pottery. You will touch their emotions. Perhaps, you will awaken senses and memories that have been dormant and bring to your customer – as anyone who appreciates art knows – hours, if not days and years of peace and enjoyment.

You may ask, “Can my pottery do that?” The answer is “Yes.”

Take what you believe to be “your passion” and break it down to your core passion. They key thing to discover is what is behind your passion. Ask yourself, “What am I trying to create? What am I really interested in? What are the true feelings or emotions behind my passion?” Delve deep into your thoughts and ask yourself, “How does my passion affect other people? How can others benefit from my passion? “Does it solve a problem or provide a service or product that other would need?”

Through examination, you may discover not only what is really your passion, but also a renewed sense of passion… for your passion.

©2014Bob Garner – Bob is a funny motivational speaker who teaches his audiences how to achieve goals, diminish worry, stress and fear and live more productive and peaceful lives.

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For those in the corporate world who have to travel to earn their pay, many times we find ourselves in the presence of unpleasant people.

From plane trips to restaurants to meetings or events, an occasional rude person expresses his or her discomfort at something we may have said or should have said or did or didn’t do.

Sometimes their unhappiness is expressed by a few choice words, a nasty look, or – if we are driving and someone feels we are not driving fast enough – the mere dexterity of their fingers communicates the message. Hopefully, you don’t feel compelled to respond to this form of communication, other insults or goofy looks that others throw your way. It’s easy to respond; however, it’s more challenging – if not rewarding – to not respond. The next time you get the urge to respond, remember this story:

Buddha was once asked by his disciples why he didn’t respond to the insults that others would cast toward him. Buddha said, “Imagine what would happen if someone placed a gift at your feet and you chose to ignore it. Or someone sent you a letter and you did not open it.” The disciples answered that it would be returned to the original owner. Buddha responded with one word, “Exactly.”

Just let the anger or insult from another person pass you by, and, like a boomerang, it will have to go back to its owner. That is the one of the best and quickest ways to deal with mean people.

©2014BobGarner – See how these corporations brought the WOW factor to their eventshttp://tinyurl.com/62u2u2y

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Like cold calling, emails focused on potential customers are referred to as “cold emails.” Sometimes, no matter how hard you try, it’s difficult to get prospective customers to open and read those emails. Here are a few tips that may help to increase your open and read rate of cold emails.

1) The Subject Line:
Authors, writers and publishers spend enormous time creating their titles. Why? Because they know that the main reason people buy books, read articles, or click on news content is the title. Spend time on creating a subject line that catches your potential customer’s interest. It needs to be concise and should summarize your email.

2) The Funnel:
From an internet marketing standpoint, view your email as the beginning of the sales funnel. The email should be brief and succinctly diagnose a potential customer’s problem or concern; provide a solution and a way for that customer to find out how they can solve that problem, or provide the proper links to find that solution. In other words, don’t send them to your home page. Take them directly to the page where you provide your services or answers to that particular problem. It is also beneficial to have a short video at the top of that page that restates their concern and provides some solutions or ideas to solve the problem and why they need to read your copy on the page.

3) Research:
It always helps to do some extra research on your potential customer. In addition to viewing their sites, see if your customer has personally written any blogs or articles. Read what they have written. If appropriate, you can send an email to them about their article or blog and a comment. Make sure that you have the signature box of your email filled out properly, with a website and a call to action to view that site. Example: Look who helped XYZ Company increase their sales closing by 20% – (add site link).

4) LinkedIn:
A little LinkedIn research goes along way. I assume you have targeted your potential customers, so linking up with them is a good idea. Also, see if they belong to any groups. Check out their participation level and if they participate, join that group and comment after them. (As with the comments on blogs and articles, make sure that what you say has merit and is not a blatant attempt to win favor. Phony never works.)

5) Value Add:
You can also offer a free ebook, white paper or video in your email subject line. For example, if your market is branding, you might use a subject line with a value add such as “Get your customers to think of you first – 7 tips video!” Lead with that in the subject line and just have them click to read or view the video. (Do not use an attachment, as many people will not open attachments.) Make sure you always put a call-to-action in any value add. Remember, if the subject line and your value add fits in with their need, they are more likely to open it, read it, view it and take action.

6) Follow-Up:
Either via an auto-responder or your own little typing fingers, follow up in a day or two with an email stating “Hope you read our 7 tips to get your customers to think of your first. If not, you can view it here (add link).” “At XYZ company, we specialize in….” Here is where you can provide further information on how your company can solve your customer’s problems and provide links, as well as the link to the page that offers your service (with the video) in this email. Chances are they will view the video first and then read your white paper. (Again, take time creating your subject line for this email.)

7) Patience:
Like hammering a nail, if you keep at it, eventually you drive it home. As you know, the competition for the eyeballs of potential customers is fierce. By doing a little extra work on your subject line, funnel, content, value adds and follow-up, you will, undoubtedly, be doing more than most of your competition. That little extra work is what will help you stand out in the minds of your potential customers and, eventually, get them to open and read your cold emails.

Bob Garner is a modern day rags-to-riches entrepreneur who helps people turn their dreams and goals into reality. As an entertaining motivational speaker, he speaks to the audiences of Fortune 1000 corporations on personal and professional development. He is also an author and syndicated writer.

©2013 Bob Garner. All Rights Reserved. Feel free to post this article, but please use my byline and resource box. Thank you.

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Ever have an idea, but slammed the door on it saying, “That won’t work” or “That’s crazy”? As children, we were taught and actually encouraged to be creative.

Strangely enough, as we continue through the educational process, creativity becomes discouraged. We are encouraged to “think outside of the box,” as long as we remain enclosed in a “larger box.” (By the “larger box,” I mean the box where we are not to “ rock the boat,” “question the status quo,” etc.)

This “box within a box” style of creativity continues through our working years. Many employers will say that they want their employees to be more creative, when it comes to selling products or services, finding solutions to customer’s problems or building better teams, yet many of the ideas that employees offer are shot down, faster than you can blink.

Occasionally, a good idea is let through the door, and – as the writer and inventor Arthur C. Clarke put forth – those new ideas will pass through three periods. The first being “It can’t be done.” The second, “It probably can be done, but it’s not worth doing,” and the third, “I knew it was a good idea all along!” (If you’re in corporate, that should ring a bell!)

While others can slam the door on our ideas, oftentimes we do it ourselves, before anyone else has the opportunity. From negativity and self-doubt to poor planning and unrealistic time frames, we can kill our own ideas, instead of following a few steps to allow our ideas to take root and grow.

With that said, here are a few tips to help you open the door to your ideas – and let them grow:

Keep a Notebook Handy:
While this sounds elementary, have you ever had an idea and then scrambled around for a piece of paper on which to write it down? Perhaps you had an idea, thought you would remember it and then later, while trying to remember it, you couldn’t. The English philosopher Sir Francis Bacon once said, “Write down the thoughts of the moment. Those that come unsought for are commonly the most valuable.” So, take a tip from Sir Bacon and write down your ideas.

Time to Contemplate:
When you can find a quiet moment, review your ideas. Let your brain chew on them, and see how you inwardly feel about your idea. Have a conversation with yourself. Ask yourself questions. Write out the pros and cons to your ideas and study them. Make sure to avoid the knee-jerk responses of negativity that can arise. (Remember a quote from Albert Einstein, “If at first the idea is not absurd, then there is no hope for it.”) View your idea with an open mind, never forgetting that (usually) if you were given the idea – you were also given the way to make it a reality.

From Idea to Reality:
If after your self-conversation, you view that your idea is viable, write down some steps that you should take to turn that idea into reality. Don’t be too specific, just a few basic steps. Picasso attested that one should have an idea of what one wanted to do, but it should be a vague idea. Look at the basic steps and choose the most logical first step and then act on it. Don’t set up time frames that will force you to move fast or deadlines that are impossible to meet. Just let your idea flow and grow on its own. As you move forward, adjust accordingly. Sometimes one idea leads to another better idea, so you dismiss the first idea and move on to the next.

What is important to remember is that when you act on your idea, you step out of the “herd mentality” that most people have. The masses have never developed or created anything. Progress happens when individuals take ideas and move on them. As a funny motivational speaker, I’ve always appreciated the wisdom of entrepreneur and author Jim Rohn who once stated, “Ideas can be life-changing. Sometimes all you need to open the door is just one more good idea.” Follow these three tips to open the door to your ideas.

A funny motivational speaker and funny motivational keynote speaker, Bob is known for his creative way of reinforcing specific points in his presentations with entertainment. Additionally, Bob is an author and syndicated writer on personal and professional development. His new Twitter site offers tweets on abundance, peace, happiness and success – go to @Abundancefaucet.

©2013 Bob Garner. All Rights Reserved. Feel free to post this article, but please use my byline and resource box. Thank you.

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I have been fascinated with the world of the paranormal since I was a child. In fact, this fascination led me to a career where I use demonstrations of mind reading and ESP in the speeches on personal/professional development that I deliver to corporate audiences, worldwide.

The story you are about to read is a true story about an encounter with a professional psychic whose lessons on achieving success changed my life.

When I was in college, way back in 1978, my major was radio/TV broadcasting. For one class, I was asked to form a crew and find someone who was “interesting” to interview.

Where I lived, the “pickings” were few. However, I finally found a professional psychic whom I thought would fit the bill of “interesting,” nicely. His name was Harold W. Hubbard and, at that time, I had no idea how much this man would influence my life.

Upon arrival, my crew and I met an impressive man. He was dressed like a regular businessman and his home was nicely decorated. He greeted us warmly and patiently answered the questions I proposed with regard to his work and life. He, also, told me some amazing things about me, which of course ignited my own interest in the paranormal.

Right before we were ready to pack up our gear and leave, I asked Mr. Hubbard one more question. “Mr. Hubbard,” I stated, “Do you have any tips on success?”

He looked at me and paused for a moment. He said that he did have a few tips for success that he would be happy to share. Here is what he told me…

Frills: Look for quality over quantity. Having quality is more important than having “quantity.”

Thrills: Be careful as to where you go, what you choose to do to, and with whom you associate.

Spills: Don’t waste any opportunities or ideas. Write down the ideas that you have so that don’t “spill” to the floor and disappear. Even if you have no plans to work on your ideas right now, write them down so that if the opportunity arises to implement your idea you’ll be ready.

Skills: Investigate the talents or skills you may need to achieve your goals and hone those skills.

Be on top of circumstances. Instead of waiting for the opportunity or circumstance to appear; create the opportunity. Decide what it is that you want to do and then work to make it happen.

After we left his office, the crew and I discussed our experience and we were all delighted as to how much we enjoyed meeting this “interesting” man and how we all felt better for having done so.

Mr. Hubbard may not have known (or did he) how his tips for success would eventually influence my life as I integrated those tips into my own journey as a successful entrepreneur. The lessons on success that this psychic taught me then are still viable today and are excellent tips for anyone who in interested in achieving success.

Considering that this all happened back in 1978, you may be asking, “How did you remember his “tips for success” after 35 years?” It was easy. I wrote those tips down on the back of his business card and that business card has sat on my office desk for 35 years and is still there today!

Bob Garner is recognized as one of the leading funny motivational speakers and trade show magicians.  He is known worldwide for his demonstrations of mind reading and ESP in his presentations to reinforce his message in an entertaining way.

©2013 Bob Garner. All Rights Reserved. You may use this article, but you must use the whole article, the byline and author resource links.

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It’s been busy and the upcoming 8 weeks are jam packed. I finally got my latest funny motivational speaker video testimonials up.  Thank you to my clients.

As a corporate entertainer and funny keynote motivational speaker, I had the honor of speaking for this group at their meeting in Kansas. Here is what the president and the 1st VP had to say:

For this group, in addition to being the entertaining motivational speaker, I was also a trainer as I delivered information on how to increase their trade show ROI, as well as their sales in the field. Here is what the VP. of Marketing & Business Development had to say:

Again, thank you for the testimonials. These groups were fantastic!

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Aesop tells a story of a man who owned a donkey. He would offer a ride on his donkey to those who were looking to cross the hot desert. One day, a customer purchased this service and the customer, the man, and the donkey took off across the desert.

After a few hours, the customer who was riding on the donkey decided he wanted to take a break. So, the customer dismounted and, seeing that the donkey cast a nice shadow, sat down in the shade of the beast.

The owner of the donkey was not pleased at this, as he now had to sit in the blazing sun. The owner decided that he wanted the shade of the donkey. So, waiting until his customer fell asleep, the owner moved his donkey a few feet over and sat down in the shade of his donkey, which left his customer in the hot sun.

Sensing the heat that was now barreling down on him, the customer woke up and yelled, “How dare you. I paid for this donkey.” To which the owner replied, “You paid for the donkey, but not the shadow. If you want the shadow as well, you have to pay more.” The two men began to argue and the argument got so heated that the owner of the donkey slapped the customer. The customer slapped him back and they began to fight. The ruckus got so loud that the donkey became frightened and ran off leaving the man and the customer with no donkey and no shade. The two men sat in the burning sun and suffered – all because they were fighting over a shadow.

The art of communication and team building can be a tricky thing. When people argue, they lose track of the desired result. Personally, the cost can be the loss of or damage to a relationship. Professionally, the cost could be the loss of business or a damaged working environment. In either case, during an argument, many people end up fighting over the shadows of their own opinions, agendas, and emotions – instead of looking at a situation logically or listening to the other person’s side of an issue.

What always needs to be kept in mind is the end result. To improve your communicative skills – as well as your teamwork and your productivity skills – the next time an issue arises that could lead to an argument, strive to keep in mind the desired end result. Quietly listen to the other person’s viewpoint and try to refrain from pushing your opinion or agenda. See if you can compromise with the other person.

If it looks like you have come to a complete impasse, then follow the old dictum, “When in doubt, write it out.” Write down the desired goal and then each person’s ideas or views. Discuss these options and write down the “pros” and “cons” of each. Sometimes when you have it “all down on paper,” the proper option to take to achieve the end goal just pops out at you.

Of course, this only works if each person gives up the childish need to “save face” or “always have it their way.” It’s humorous to think we will stop children from acting this way but, as adults, many do the same thing.

Our desert friends acted childishly, and if they would have stayed focused on the desired end result – getting across the desert – sharing the shadow of the donkey would have just come naturally. Keep the shadows of your emotions and opinions in the background and focus on working together to achieve the desired result.

Recognized as a funny motivational speaker who actually has something to say, Bob Garner works with corporations worldwide to improve employee and sales productivity and performance.

©2012 Bob Garner. All Rights Reserved. You may use this article, but you must use the byline and author resource.

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