Feeds:
Posts
Comments

Posts Tagged ‘trade show magicians’

SWAG (which stands for the “Stuff We All Get”) at trade shows is enormous, yet it serves a purpose. While it can aid in getting attendees to stop by your booth, help initiate discussions, or be used as a “thank you” for coming to the booth, the main purpose is to help remind attendees about your booth and product/service after the show. In other words, it’s about post-show mind share.

Like much advertising/promotion (which is what SWAG is), some companies over-think it, some under-think it, and some don’t put any thought into it at all. With nearly 30 years of experience at trade shows for companies that range from small to Global 100 corporations, here are the most common groups and some tips to more effectively utilize the power of SWAG.

The Over-Thinkers:
It’s wonderful when an exhibit has a theme, and tying your give-away into your theme can be neat. However, primarily the people who will be aware of a booth “theme” are those who created it and possibly those who are working the booth. Attendees may notice, but they actually don’t care nor will they remember your theme.

What is most important on a giveaway is your logo and website. If you choose to have your slogan, that’s fine, too. But, keep in mind, instead of fussing over the tie-in to your theme – spend that time looking for a giveaway that will be something an attendee will actually want to take home. Any giveaway can be customized with your theme, but remember, unless it’s your slogan mark, they won’t remember your theme. Instead, focus on obtaining some SWAG that is eye-catching, interesting, fun or useful.

The Under-Thinkers:
Every year, a “new” giveaway is born and the under-thinkers jump on it not only because someone said it was new, but also because it’s an easy decision. Never mind that a bunch of other exhibits will have the same giveaway or that, as marketers, a little creativity is a good thing to use.

This group is the polar opposite of the over-thinkers and will put little thought into choosing a giveaway. Like the over-thinkers, you need to spend some time researching not the “latest and greatest,” but what would be appealing to your particular audience at the show. Think about what YOU would like to bring home or to the office.

The giveaway doesn’t have to be super expensive. There are many inexpensive, creative, eye-catching giveaways out there. You just need to do some research. As mentioned, it shouldn’t have tons of copy on it, a list of products, etc. It’s not a brochure; it’s SWAG. Keep it short and simple.

The Not-At All Thinkers:
This group usually consists of those who refuse to give away free stuff, because they don’t want a bunch of free loaders stopping by the booth. This group can also contain those who actually think that attendees don’t want free stuff!

Unless you have the hottest and latest product/service at the show, you are deluding yourself to think that your service/product is enough to entice potential customers from walking by your booth. True, some of your current customers may stop by, right before they go to your competitor’s booth that has giveaways. While they’re there, your competition can now chat with them, while you stand in your booth and check your email for the 30th time. You may get a few new attendees to drop in, but what’s the incentive?

While you will get the “tire kickers,” keep in mind that just because an attendee approaches your booth because of the free stuff, doesn’t mean they couldn’t necessarily be a good prospect. As mentioned, free stuff – if used properly in the booth – can aid in initiating conversations with reps.

Additionally, everyone likes free stuff; they just don’t like free junk or more of the same stuff that everyone else is giving away. I have been to countless high-level executive trade shows, and when we had a good giveaway, the “suits” take it. When you have a fun, unique or useful giveaway, attendees take it.

What I also find interesting about the last two groups of thinkers is that they spend a lot of time discussing signage, videos and booth design or money to sponsor the big party, a lunch or a banner and spend little to no money or time on choosing an object that an attendee can take back to his/her office or home with their company name/brand on it.

It’s highly unlikely that attendees will remember the look or design of your booth, your signs, your video or what company paid for lunch. But, when they take a piece of cool SWAG back home or to the office… now you have some mind share. It not only reminds them about your company, but, if it’s a neat giveaway, they talk about it with others back at work. It sits there on the desk or at home as a reminder of your company. That’s mind share; that’s power!

Therefore, in addition to the aforementioned benefits of using giveaways to initiate conversations or as a “thank you” for stopping at the trade show, some thought should be used when choosing your giveaways. Remember, SWAG is a small piece of advertising that gives an exhibitor the opportunity to provide current or potential customers with some mind share, after the event is over. And in today’s competitive business world … that’s the power of SWAG.

Bob Garner has nearly 30 years of experience as not only a trade show magician, but also as a consultant to many of his Fortune 1000 corporations on sales performance and trade show ROI. To see how you can increase your trade show ROI, watch his trade show magicians video.

©2013 Bob Garner. All Rights Reserved. Feel free to post this article, but please use my byline and resource box. Thank you.

Read Full Post »

Convention and conference planners understand that with tight budgets, the advent of web meetings, and more companies than ever before hosting their own customer events, conference trade shows have taken a bit of a hit. Some conferences have vanished, while others have had to combine with other shows in order to stay alive. True, there are some conventions that are still robust, yet the footprint of many companies at those shows has been reduced.

Despite cutbacks, one concern that affects a company’s decision to exhibit at a show is whether they receive a quantifiable ROI from their participation. While conferences do make money from attendees, they also make a huge amount from exhibitors via exhibiting fees, sponsorships, and advertising opportunities at the show. Therefore, it would be in the conference planner’s (and conference management company’s) interest to aid exhibitors in receiving that ROI. The following are a few things that meeting and conference managers can do to make that happen:

1) Non-Conflicting Show Hours:
Probably the largest complaint from exhibitors is having the exhibit floor open while there are sessions running. Oftentimes, the traffic is light to non-existent and exhibitors view this as a waste of time.

Conducting sessions concurrently during exhibit floor hours forces your attendees to choose between attending sessions (for CEUs, personal interest, etc.) and visiting exhibitor’s booths. Depending on the industry, you may be required to supply a certain amount of educational hours. However, don’t keep the hall open at those times. Instead, start the sessions earlier or open the hall later. Possibly hold a session or two in the exhibit hall. This gives attendees the freedom to attend the session, while others can visit the booths.

2) Lunch is Not Hall Time:
Some conference planners still insist on having lunch in the exhibit hall and then starting up sessions shortly thereafter. By the time attendees have gotten through the food line and have eaten, there needs to be time for those attendees to visit the booths. Try to keep the hall open – with no conflicting sessions – for an hour or more after lunch. This not only helps your exhibitors, but also aids your attendees, as they do want to spend quality time with exhibitors without being rushed.

3) Talk to Exhibitors:
Make sure your staff actually visits all of the exhibitors – not just the large booths – and asks them for feedback. Make sure that the staff listens and backs up those conversations with viable actions.

4) Trade Show Police:
While every booth should adhere to the rules, don’t go overboard and run the show like it’s the military. I have seen small exhibits attacked for minor infractions, while larger booths get carte blanche. Remember, this is a trade show where companies are competing for the time and attention of attendees. While some companies spend money and time creating ways to attract attendees, others do not – and these are the exhibits that do most of the complaining. Again, there are rules, but they need to be flexible. A trade show is not a library or a high level meeting room. There will be noise, contests, attractions, and attendees in the aisles. As long as the noise is not overbearing and the aisles are relatively clear, then let the companies do what they do, which is compete.

Following these simple steps will aid your exhibitors in realizing a higher ROI from participating at your conference. While they seem simple and logical, many conferences planners and convention planners do not take them into consideration. Hence, why many companies have lessened their footprint at trade shows or have decided not to go at all. As a conference or meeting planner, it’s important to take all parties of your event – attendees and exhibitors – into consideration. After all, both are your customer, and part of your job is to help them to come together – so that all may benefit from being at your show.

With nearly 30 years of experience at trade shows, Bob Garner has seen it all. A trade show magician with clients worldwide, Bob has also counseled many of these clients on what shows to attend and how to exhibit. As one of the most respected trade show magicians in the business, Bob helps his clients achieve a high ROI.

©2012 Bob Garner. All Rights Reserved. You may use this article, but you must use the byline and author resource.

Read Full Post »

As a trade show presenter, my job is to gather a crowd, entertain them and deliver important information about my client’s products and services. Being a trade show magician – actually, a trade show mentalist – and a corporate entertainer makes my job a little easier because I can entertain an audience. However, the job does entail delivering messages that will aid my clients in finding out who, among the crowd watching me, is interested in finding out more information and then getting  those attendees into the exhibit. It’s like being a live commercial that shows instant results!

I am always grateful to my clients when they provide me with a video testimonial. Even though all of my written testimonials are on file, the video testimonials are special.

Here are two of the latest:

In this video, my client confirms that I DOUBLED their booth demos…

 

In  this video, my client confirms that I created a “BUZZ” for them and aided their reps in “breaking the ice.”

 

Bottom Line: If you want to create a “BUZZ” at your booth, increase your number of demos, get more attention to your products and enhance your trade show ROI, then give me a call or go to my trade show magician site. Watch the video demo of my services as a trade  show corporate magician.

Read Full Post »

Hi Jill again,

Just got this testimonial from one of Bob’s clients with regard to Bob and his teams work for them at a recent trade show in the Big Apple! At the show, Bob was more than a trade show magician, he was a trade show mentalist who gathered crowds and then sent them over for a more detailed presentation by two of Bob’s top trade show presenters.

Take a look at the testimonial to see one of the top trade show magicians, as well as outstanding trade show presenters. For more trade show presenter testimonials or to take a look at Bob’s trade show magician video, just click on the links.

Read Full Post »

In addition to being a funny motivational speaker, I also work with clients worldwide to help them create a bigger “BUZZ” about their products and services at trade shows. I’m usually referred to as a trade show magician or trade show presenter, but I prefer trade show mentalist.

However, what really counts is that I help my clients draw more attention to their trade show booth, as well as deliver key information and then make sure that qualified attendees get scanned and have access to the sales team. This latest testimonial confirms that is what I do.

Read Full Post »

Trade show magician Bob Garner has a new testimonial that confirms how he consistently delivers high quality leads and the “WOW” factor to his clients at trade shows.

More than just a trade show presenter, Bob has been working with this client at their large shows for over 7 years! Check out the video and if you want to generate high quality leads and the “WOW” factor at your next exhibit, call trade show magician and trade show mentalist Bob Garner.

 

Read Full Post »

A couple of years ago, I started looking for a new associate for my roster and I found the perfect addition in San Luis Obispo magician and mentalist Derek Hood.

He is a great talent, easy-to-work with, highly professional and a nice guy, as well. He is definitely one of the “up and coming” trade show magicians.

I have used him on a number of corporate events and he always delivers high! Last week we sent him to DC for new client Exxon Mobil and he did a great job. In just a few days, Derek heads for Salt Lake City for AHIMA. I know he’ll do well there too!

trade show magician associate for Bob Garner

Read Full Post »

Older Posts »

%d bloggers like this: